Pepperidge Farm originated in 1937 in Fairfield, Connecticut. Its founder Margaret Rudkin, a mother of three, starting to bake bread from natural ingredients for a son that suffered from food allergies. The bread was so good that Rudkin started selling it through her local grocer and, over the next 72 years, these loaves of bread have developed into a multinational business with a broad portfolio of baked goods and annual sales of over one billion US dollars.

Pepperidge Farm now ranks in the top two per cent of brands worldwide in brand equity and still holds a reputation for first-class ingredients and the highest quality.

Goldfish brand crackers are a leading product line within Pepperidge Farm. The tasty snacks were introduced in America by Margaret Rudkin in 1962, following her discovery of similar products on a trip to Switzerland. The crackers are produced in a range of varieties and packaging styles.

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Holger Botsch
Phone +41 52 674 8928
holger.botsch@bosch.com