A traditional Swiss product in a new guise
Maestrani has been producing chocolate for over 150 years. Until 2002 the premises were located in St. Gallen. After the takeover of the chocolate producer Munz Maestrani is now producing chocolate in the new premises in the tranquil village of Flawil, situated in the Toggenburg (Switzerland). With an export quota of 30 % and around 180 associates, Maestrani develops and produces chocolate specialties under its own as well as third-party brand names. Quality is paramount, with only premium ingredients used and new formulas continuously explored.
The rectangular MINOR praline bar, enriched with roasted hazelnut pieces, has been available for over 70 years and its popularity remains as strong as ever. However, at the beginning of 2008, it was decided to alter the bar‘s packaging style using pillow-pack technology. The overall target was to improve package quality without changes to the recognizable brand and shape of the chocolate bar itself.
Mr Flück, product manager at Maestrani, explains that one of the main reasons for this change was the new packaging‘s tamper-evident closure system, with horizontal pillow-packs offering the improved sealing technology required. The horizontal pillow pack also ensures better freshness levels and longer shelf life for the product, which is a crucial factor for the export market. „Online“ packaging of bars using pillow-pack technology also means that the storage of semi-finished products is no longer required.
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For more information please contact:
Detlef Gottstein
Phone +41 58 674-6664
mailto:detlef.gottstein@bosch.com
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Bosch Packaging Technology
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