Still a registered trademark in over 80 countries, Aspirin® has been around for over a century and is universally known in its tablet form. The introduction of Aspirin® Effect has seen the classic tablet become available in a granulated form that is taken without the need to dissolve in water and comes packaged in stick packs. The stick pack itself has an incision, which makes it easy and safe to tear open. To guarantee optimal access to the product, the longitudinal seam is positioned at the edge, which results in an enlarged opening cross-section. This ensures not just easy opening but also quick and safe emptying of the package. Aspirin® Effect is sold in award-winning folding cartons, used exclusively by Bayer and containing 10 or 20 stick packs.

The project

Ever since its launch in 2004, Aspirin® Effect has enjoyed increasing sales. Following large increases in demand, a new packaging line was introduced in 2008.

Apart from a compact design and high output levels, Bayer‘s priorities were adherence to project schedules and, above all, technological safety. Also having to be taken into consideration was the fact that Aspirin® Effect is a highly moisture-sensitive product and demands high impermeability levels for its primary packaging.

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For more information please contact:

Holger Botsch
Phone + 41 52 674 89 28
holger.botsch@bosch.com