What we love about sweets

Despite strong new product development levels, the sugar confectionery industry is facing slowing or decreasing sales in most markets due primarily to consumers’ growing commitment to healthier eating. Manufacturers are responding to this by offering products with various „low in“ claims as well as those that are fortified with essential vitamins and minerals or contain real fruit. More natural products and those containing functional ingredients with specific health benefits are also becoming more widely available. The chocolate market was spiced up by new flavours and ingredients. There is a move towards unusual flavours (see graph “the 10 most popular chocolate flavors”) and increasingly to more natural products. Some of the most unusual flavours are introduced in limited editions. They make it easier for manufacturers to test out new ranges.

The 10 most popular chocolate flavors

Children are high consumers of gum. Other age and gender groups are being targeted with gums offering added vitamins and minerals and other ingredients like guarana and caffeine. Another interesting gum can be used as an appetite suppressant, as it contains ingredients that will give a filled-up feeling .

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For more information please contact:

Denise Beele
Phone +41 52 674 80 53
denise.beele@boschpackaging.com