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A healthy future

This demographic incorporates concerns for individual wellbeing and environmental responsibility into a proposed universal business model of responsible capitalism. Already huge and still expanding, LOHAS now exerts a considerable influence on the packaged foods industry.

LOHAS consumers are swayed as much by the wider social implications of their purchasing choices as by price and brand loyalty. Just as in the US, where 19 % of the population is thought to fall into the LOHAS bracket, European markets have experienced a marked rise in demand for high quality, yet virtuous, products over the past decade.

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For more information please contact:

Ulrike Probst
Phone +41 52 674 8053
ulrike.probst@bosch.com
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