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High Aim for Kraft Foods Daim

With its distinctive taste and heritage, the Daim bar has long been a favourite of sweet-toothed seekers of the perfect crunch. The caramel bar covered in milk chocolate was launched in Sweden and Norway in 1953 and proved an immediate success. Kraft Foods, who has owned the brand since 1993, was challenged with meeting increasing demand for additional packaging formats with a machine set-up that was no longer suitable for high-speed quality production.

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For more information please contact:

Jaap van Kogelenberg
Phone +41 52 674-7781
jacob.vankogelenberg@bosch.com
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