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A recession proof package?

It is a general assumption that an economic downturn leads to less consumption. However, this isn’t necessarily true for all areas and, in the last six months, the global retail industry has reported an increase in sales in the food and beverage sector. For example, UK figures for January 2009 show that food and drink sales were up 5.1 percent, compared with the same period in 2008.

Many food and beverage products are widely regarded as being ‚recession proof‘, or even ‚recession fuelled‘; including bread, canned food, frozen and fresh produce and even confectionery. Demand for these products is also fuelled by a reluctance to eat out – part of a ‚recessionary mindset‘ that leads to increased home consumption.
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For more information please contact:

Ulrike Probst
Phone +41 52 674 8053
ulrike.probst@bosch.com
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